The stories we tell capture an audience.

We specialize in getting your product in people's hands.

Strategic Approach

Drive Interest
Build Engagement
Inspire Action
Secure Results
Drive Interest

We work with clients and research the category to define the target consumer and then develop a strategic plan for driving interest.

Build Engagement

We create a memorable and shareable  experience for the consumer and amplify it with social media interaction and media relations support.

Inspire Action

Each engagement is aimed at influencing consumers to attach to the brand, share their experience with others, build loyalty, and ultimately motivate purchase.

Secure Results

We build our KPIs based on the client’s goals. Whether focused on product sampling, buzz building or consumer interactions, we  measure all aspects of the program.

Service Offering

Havas Street offers a comprehensive collection of brand activation services ranging from concept development to campaign reporting and measurement. These include:

  • Creative design & fabrication
  • Event production
  • Account management
  • PR & social media 
  • Budget management
  • Field recruitment, training & staffing
  • Venue research & procurement
  • Logistics including permitting, insurance and safety
  • Vehicle leasing, custom wraps, DOT compliance 

Engagement Methods

Our approach can be broken into six service areas that enable us to create powerful stories about a brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, thereby allowing the brand to achieve relevancy and differentiate itself from the competition.

Guerilla Street Teams
Sampling Programs
Mobile Marketing Tours
Demos/Retail Promotions
Publicity Stunts
Events
Guerilla Street Teams
Sampling Programs
Mobile Marketing Tours
Demos/Retail Promotions
Publicity Stunts
Events

Staff Recruiting

Unlike many other activation agencies, Havas Street boasts an in-house recruiting department committed to identifying the highest quality candidates for any campaign, which ensures greater control of brand messaging.

This is accomplished through an online talent portal comprised of 15,000-plus promotional staff nationwide, including promotional models, bilingual ambassadors, street team members, tour managers, and other event support staff positions.

Identified candidates go through a stringent hiring process that includes multiple-round interviews, reference checks, and thorough in-person trainings. The recruiting team manages this process but can integrate clients into final staff selection and team training as requested.

Reporting Process

Data Collection
Weekly Recaps
Monthly Tracking
Custom Online Reporting
Program End Analysis
Data Collection
Following an event, team leaders complete an on-site event report to collect consumer data and program KPIs.
Weekly Recaps
We provide weekly recaps to our clients containing data collected from each event, including number of consumers engaged, samples distributed, units sold, key learnings, etc.
Monthly Tracking
Each month, we submit a tracking report that shows our results for that month, as well as updates on budget and expenses.
Custom Online Reporting
Some of our clients opt to create custom dashboards that are used to display real-time results for varying security levels.
Program End Analysis
Upon concluding the program, we provide clients with an in-depth recap report including all quantitative data, as well as analysis of what was learned and overall success.

Havas Street

New York
200 Hudson, 7th Floor
New York
NY
10013
212.219.0321
San Diego
1215 Cushman Ave
San Diego
CA
92110
619.234.0345
Los Angeles
810 Parkview Drive N
El Segundo
CA
90245
310.321.4042
Chicago
36 E. Grand Ave.
Chicago
IL
60611
312.640.6800

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