popchips - Summer Snack Shack

Story

popchips, the pioneering all-natural popped chip company, tasked Havas Formula with increasing brand awareness and differentiating the snack from competitors during the start of the healthy foods craze. To position the brand as a better-for-you, all natural snack that consumers could feel good about, Havas Street launched a Summer Snack Shack mobile tour in three key markets (Los Angeles, San Francisco and New York), as well as lent support to local in-store samplings at Costco retail locations.

Tactics

  • Increase overall brand awareness and consumer trial
  • Educate the target demographic about the benefits of this better-for-you snack
  • Collect consumer data and feedback

Results

  • Successfully executed nearly 250 events, engaged with more than 617,000 consumers in the target demographic, and distributed 378,074 samples
  • Increased consumer trial and purchase, selling more than 7,400 bags of popchips at Costco retailers in San Francisco
  • Converted customers to popchips, estimating 3,200-plus new customers engaged across all retail events

Havas Street

New York
200 Hudson, 7th Floor
New York
NY
10013
212.219.0321
San Diego
1215 Cushman Ave
San Diego
CA
92110
619.234.0345
Los Angeles
810 Parkview Drive N
El Segundo
CA
90245
310.321.4042
Chicago
36 E. Grand Ave.
Chicago
IL
60611
312.640.6800

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