neuro - Hammock Hangout

Story

As neuro drink’s sampling partner for nationwide activation, neuro tasked Havas Street to execute a unique stunt promoting neuro BLISS. In an effort to increase exposure for the brand’s most popular sku and play off the flavor’s key relaxation function, Havas Street developed and executed the world’s largest hammock hangout. A total of 125 attendees gathered at the Santa Monica Pier to celebrate National Hammock Day. Media coverage was spearheaded for the BLISS and Tell campaign by Havas Formula, with the stunt being covered by Entertainment Tonight and host Rocsi Diaz, who spoke about the benefits of neuro BLISS.

 

Tactics

  • Secure the best possible brand recognition on Entertainment Tonight
  • Broaden media coverage for the BLISS and Tell campaign
  • Enhance neuro BLISS’ online and social media presence

Results

  • Ensured all 125 participants were on-brand by implementing a thorough screening process
  • Worked cross-functionally with Havas Formula to ensure best onsite atmosphere for filming
  • Seamless execution of event resulted in successful featured spot on Entertainment Tonight generating an estimated 9,279,222 impressions

Havas Street

New York
200 Hudson, 7th Floor
New York
NY
10013
212.219.0321
San Diego
1215 Cushman Ave
San Diego
CA
92110
619.234.0345
Los Angeles
810 Parkview Drive N
El Segundo
CA
90245
310.321.4042
Chicago
36 E. Grand Ave.
Chicago
IL
60611
312.640.6800

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